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côte&ciel Presents Spring/Summer 25 MIMICRY
When a caterpillar metamorphoses into a butterfly, despite its extraordinary developments, its memories and desires remain the same. This ideology is the cornerstone of MIMICRY.
Transformation is not to change who we are, but to become what we are meant to be.
Renowned for their versatile and transformative bags, côte&ciel return this season in an explorative investigation into its symbiotic relationship with nature. Titled MIMICRY, their latest Spring/Summer 25’ campaign is an ongoing research project with UK based creative platform, Orienteer Mapazine, diving into the phenomenon of transformation found within a biosphere.
The entire season will see them revisit this theme through various mediums including photography, videography, sound, and print. Part 1 invites us into an ethereal editorial where nature has taken back over. Bags and their transformative capabilities are placed within a habitat which reflect their own adaptations, and nature itself becomes a reflective symbol of the nuanced design that can be found in each iconic piece.
The entire season will see them revisit this theme through various mediums including photography, videography, sound, and print. Part 1 invites us into an ethereal editorial where nature has taken back over. Bags and their transformative capabilities are placed within a habitat which reflect their own adaptations, and nature itself becomes a reflective symbol of the nuanced design that can be found in each iconic piece.
Like a cocoon to a butterfly, the PO is a brand new crossbody bag that unzips to become a wearable gilet, the VIKOS, a compact spherical bag that expands in volume and transforming to a small duffle as if it were a growing organism, and returning favorites such as the ORNE offer stored mesh exteriors to be pulled out and covered over the bag, reminiscent of the overgrown textures of nature and the benefits this provide to a habitat.
As pioneers within bag design, Spring/Summer 25’ is a reminder of côte&ciel’s unwavering dedication to their original, evolving vision. As they continue to defy the changes in trends and expectations, they continue to offer playful and progressive designs that fulfills a purpose.
As pioneers within bag design, Spring/Summer 25’ is a reminder of côte&ciel’s unwavering dedication to their original, evolving vision. As they continue to defy the changes in trends and expectations, they continue to offer playful and progressive designs that fulfills a purpose.
Credits:
Production: @osmo.process
Art Direction: @orienteermapazine
Photographer / Creative Director: @rory_griffs
Photographer Assistant: @ollie.patterson_
Stylist: @wack_mestjan
Videographer: @samgoldward
Videographer Assistant: @paulaosa
HMUA: @umeboooy
Creative Producer: @joey.g123
Production Assistant: @joebarrowclift
Talent: @jess.seal
Talent: @yuma_nkhm
Production: @osmo.process
Art Direction: @orienteermapazine
Photographer / Creative Director: @rory_griffs
Photographer Assistant: @ollie.patterson_
Stylist: @wack_mestjan
Videographer: @samgoldward
Videographer Assistant: @paulaosa
HMUA: @umeboooy
Creative Producer: @joey.g123
Production Assistant: @joebarrowclift
Talent: @jess.seal
Talent: @yuma_nkhm